ALTHOUGH I WAS IN ADVERTISING and publicity all my life this was an obvious ploy for the close-up magician for increasing business, that was tipped to me that master of magic and marketing Martin Sanderson.

Question. Why do you have business cards printed? To give to people who enquire about your services. Wrong says Martin. And this is how he pushed the interest factor to the highest level.

He presents his close-up magic at a banquet table and towards the end of his performance he notes that he has say ten guests around the table. In his pocket he has his business cards packeted with a rubber band in tens.

At the conclusion of the magic he says “I hope you’ve enjoyed the magic and my name is Martin Sanderson. And if you like to see some more magic please call me anytime” And so saying he pulls the packet of ten cards from his pocket, removes the rubber band and drops the packet of cards in full view in the middle of the table. I guarantee that nearly all of them will be picked up. How do I know? Because I’ve used this strategy ever since Martin mentioned it to me and it works.

You will not get a telephone call the next morning but in a month or two you’ll maybe get a call from someone who will say “I saw you doing magic at so-and-so’s and wondered if you could  do some tricks for us at my daughter’s wedding.”

You’ve opened the door. Trust me. This works as many of our busiest best professional close-up magicians will tell you. But make sure that your business card is a quality printing. And make sure you’ve got a quality act that’s echoed in your publicity. 

Filed under: Magic Ideas, Magic Miscellanea