Well, for thirty years I ran an international advertising agency and I learned the art of winning big name advertising accounts against much bigger agencies. And it was successful. I won Airlines, Cruise Lines, National Tourist Offices, Nikon cameras, Garrard the Crown Jewellers, New York Times and other name companies and organisations.. It was largely achieved using a marketing strategy called “The KISS Principle” and when I retired I applied the same technique to the business of selling magic.

So for the last twelve years I’ve worked as a professional magician and performed magic in Paris, Athens, Estoril, Marbella, Copenhagen, St. Petersburg, Istanbul, Morocco, Florida and Osaka. I’m not a star in the mould of Michael Ammar, Greg Wilson, Nick Einhorn, Martin Sanderson and other giants of the corporate field,  but I am a competent middle-of-the -road performer who because of my advertising and marketing background  knows  something about selling oneself and generating business. And that is what KISS is all about and I have had many letters from magic club members who’ve derived ideas and inspiration that’s taken them to a new and profitable level of entertaining with magic.

The members of the Chester Guild of Magicians, both established performers and hobbyists gave me a wonderful evening in which many ideas and practical suggestions were freely discussed and adopted and they were most generous in their comments.

If you’d like to know more about the KISS principle lecture you can always contact me through this web site or by email on europro (at) tiscali.co.uk [please replace the (at) with @].

I’m no Alex Elmsley, Michael Ammar, Guy Hollingsworth or magic practitioner of that ilk. But I am a working magician. Have performed magic all over the world from Osaka to Golders Green and have come up with a few ideas and written a few things about magic from time to time.

I’m middle of the road like hundreds of other magi who love the art and I’ve been encouraged by a number of friends to open up this site to let loose random news, reviews, thoughts, opinions and ideas past and present as a means of keeping in touch with a greater number of magicians. They’ll be in no particular order for they will be penned as I happen to remember them but having been around magic for over half a century and seen many of the greats I believe there are many who like to hear of the achievements and things of the wonderful past of magic from the many conversations I’ve had with others at magic clubs and conventions.

From time to time I’ll also be including some effects and routines that I have originated in the past so it will be a real fruit salad.