One magician emailed us ”Many thanks for the downloads. The documents are really spendidly presented and it is going to be a pleasure reading them. This makes a refreshing change!”

This is particulalrly gratifying as we know that some pdf documents come across as drab, monotonic, boring  office memos but we have put a considerable amount of effort into the graphic colour presentation of “The KISS Principle” that we believe makes it an inspiring and easy treatise for the magician seeking to improve the performance and marketing of his magic. Many thanks for all your comments.  Why don’t you check out The KISS principle today?

Truthfully I can tell you I made three bookings there and then.

And it was all based on the marketing and performing strategy I have been banging on about for some years – The KISS principle. I am getting about four or five such shows each month and whilst the act would probably not win a prize at FISM, commercially it is very sound and competent and gets bookings. And I have been doing this now for some years.  It’s based on a very straightforward and simple strategy that I used for years in winning big business for my advertising agency. Now it can be yours to boost your magic to new levels of marketing and financial success.

 KISS is now offered online as a pdf following four years of successful lectures at clubs in Britain and overseas. The KISS principle works and at the press of a button now, you could lift your magic and performances to a new level.  And it costs less than you think. Why not check out the details on this web site now. It could be your best investment ever.

KISS is a proven business strategy that got me magic bookings in Paris, Athens, Estoril, Marbella, Copenhagen, St. Petersburg, Istanbul, Morocco, Florida and Osaka.

If you’re an established, professional magician you don’t need this presentation. You know how to do it already. But if you’re an ambitious, middle-of-the-road performer who would like to have the know-how of not only selling yourself and generating consumer and market response, but how to create a programme of magic that will take the pressure off your performance and create a real, fee-earning, repeat booking wow factor – then this is for you!

For over twenty years I was Chief Executive of a successful advertising agency that won big business accounts from other larger agencies using a business strategy known as The KISS Principle. It’s a marketing acronym that means “Keep it Simple Stupid” and what I did was apply it to the business of selling magic. It works and it has taken me around the world.

Look at some of the valuable ideas revealed in this online presentation.

*The single factor that will make an immediate difference to you, your personality and your magic.

* The ingredient that ensures that you will be successful.

*How Dai Vernon used the KISS principle.

*Five practical ways of breaking into a banquet table.

*How to create a stress-free programme.

*The eleven words of Aldo Colombini that will put money in your bank account.

*How to uncover the real you.

*Does your magic pass the television test?

*The Jeff McBride guaranteed 24-hour attention grabber. 

The KISS principle is an in-your -face, 60 minute lecture/presentation that has been staged in the UK and overseas and is now available for the first time online. If you are the type of magician who truly believes that success is more about performance than secrets, then KISS will improve your magic.

This is the the big news that everyone has been asking me about for months. Don’t miss out.

Check out the purchase details on this page – now!

Or just click on The Kiss Principle in the panel on the right

You’ll never regret it!

Well, for thirty years I ran an international advertising agency and I learned the art of winning big name advertising accounts against much bigger agencies. And it was successful. I won Airlines, Cruise Lines, National Tourist Offices, Nikon cameras, Garrard the Crown Jewellers, New York Times and other name companies and organisations.. It was largely achieved using a marketing strategy called “The KISS Principle” and when I retired I applied the same technique to the business of selling magic.

So for the last twelve years I’ve worked as a professional magician and performed magic in Paris, Athens, Estoril, Marbella, Copenhagen, St. Petersburg, Istanbul, Morocco, Florida and Osaka. I’m not a star in the mould of Michael Ammar, Greg Wilson, Nick Einhorn, Martin Sanderson and other giants of the corporate field,  but I am a competent middle-of-the -road performer who because of my advertising and marketing background  knows  something about selling oneself and generating business. And that is what KISS is all about and I have had many letters from magic club members who’ve derived ideas and inspiration that’s taken them to a new and profitable level of entertaining with magic.

The members of the Chester Guild of Magicians, both established performers and hobbyists gave me a wonderful evening in which many ideas and practical suggestions were freely discussed and adopted and they were most generous in their comments.

If you’d like to know more about the KISS principle lecture you can always contact me through this web site or by email on europro (at) tiscali.co.uk [please replace the (at) with @].