The KISS Principle
The Simple Strategy that Leads to
Magical Success
From the desk of John Derris
Hello Fellow Magician,
- Have you ever wondered how it is that some magicians get bookings whenever they want them, while others struggle to find work?
- Have you ever noticed that it isn’t always the best performers who are always busy – sometimes the opposite is true!
- Have you ever thought that you could use more work, but haven’t known how to boost your business?
The answers are just minutes away!
For more than a decade I have been a successful performing magician. In that time I’ve been fortunate to appear all over the world and in all kinds of places – from palaces to local halls, from the Dorchester to Chinese restaurants.
I can assure you that I’m not the best close up man around and I don’t have a secret address book of all the top booking agents. I’m the same as 95% of all of us – a keen magician who loves his art and gets a real buzz from a happy audience.
But, wherever I’ve performed I have stuck to a SIMPLE PRINCIPLE that has resulted in me getting more bookings than I can take and as much applause as my ego can handle.
That SIMPLE PRINCIPLE will transform your success in magic and show you the way to an avalanche of bookings.
John Derris
For over 25 years, I owned and ran a successful London advertising agency, handling many blue-chip clients. Although we were small, we managed to win business from under the noses of the larger, more famous agencies.
When I left the world of advertising and devoted myself to magic, I applied the same marketing principles. They worked. And still do – every day of the week!
A few years ago I started lecturing to magic clubs and societies – and sharing my magical marketing secrets. Magical marketing is not just about selling yourself and generating that all-important connection with your potential bookers, it is also how to create a programme of magic that will take pressure and stress off your performance. A more relaxed performance by you will lead to you having that elusive wow factor that floods of repeat bookings are built upon.
The KISS Lectures
The lecture I give is called ‘KISS’ – an acronym for ‘Keep It Simple, Stupid’. I prefer to change it slightly to the ‘Keep It Simple Strategy’ because as magical performers we are certainly not stupid – and neither are the people who pay for our services! In fact, you could argue that they are eminently sensible!
At the end of my lectures I offer a set of the lecture notes for sale – and they always sell out. So now I’ve expanded them and created a 50-page ebook that explains the philosophy that has always kept me as busy in magic as I can cope with – and which will do the same for you.
The ebook is delivered direct to your computer as a downloadable PDF file, so you can order it any time, day or night, and have it ready to read in minutes. Even if you are reading this at 2 AM, you can still download ‘The KISS Principle’ right now – just click button below:
What is in The KISS Principle?
The John Derris KISS Lecture is in demand all over the world for several very good reasons.
1. I don’t blow hot air at my audience – I tell it like it is.
2. After over 50 years in magic, the last ten of which performing for princes and paupers, and many successful years in business, I talk honestly about real experiences. There is no theory or waffle – just practical advice about what works.
3. Over the years I’ve known and worked with the best. I talk about some of the famous and not so famous names I’ve known and what I’ve learned from them.
I stick to the KISS principle.
What will you learn?
Here are just a few of the priceless lessons you’ll learn in THE KISS Principle:
- A simple fact that will make an IMMEDIATE difference to you, your personality and your magic
- How KISS improved my bottom line in advertising
- The ingredient that ENSURES that you will be successful
- How to achieve a state of performance SERENITY
- How to achieve ENTERTAINMENT over sheer technique
- Overcoming anxiety
- The eleven words that will immediately improve your performance
- How to create a stress-free programme
- Recommended reading from the marketing world
- Three great marketing ideas the professionals use that WILL get you bookings
How Much Does It Cost?
Not as much as you may expect.
The original, unexpanded lecture notes sell for up to $40 (£20) and so you could easily expect to pay $50 or $60 (£25 or £30) for this new edition.
But I would rather have more magicians learn the KISS strategy – after all, I’ve had a good life in magic and now it’s time to give something back to the generations that follow.
So with that in mind I have decided to offer the all new KISS Strategy ebook edition for the low price of just £14 (about $28).
You can buy it right now and be reading it in minutes by clicking the ‘buy now’ button below.
Payments are securely processed by PayPal (you can use all major credit cards, or your own PayPal account if you have one) and international currency exchanges will be handled automatically for you.
If you have any problems with your download, please contact support@magicderris.com
Guarantee
Even though The KISS Principle is priced deliberately low, if you are in any way unhappy with your purchase you are welcome to request a full refund. Just contact us with your request and we’ll do the rest.
There is no risk to you.
A Fusion of Successful Business and Wow-Factor Magic
Many performers fail because they lack the experience of business that can help them to successfully market themselves. John Derris learned those business skills through many years of working in the highly competitive advertising industry – and beating the big boys at their own game!
The KISS Principle shows you how a simple strategy can make a world of difference to both your magic marketing and your performance planning to help catapult your success.
John Derris Magic: Proven in the field to wow at the table

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